Shortlists for Indian Marketing Awards announced

25 Nov,2014

By A Correspondent


Dabur, BJP, Infosys, HUL, Satyamev Jayate topped the list of campaigns shortlisted for the Indian Marketing Awards 2014 (IMA), which will be handed out at the awards gala on December 12 at Hotel Leela, Gurgaon. The shortlist includes 88 cutting-edge campaigns hailing from different parts of the country and reflects the finest work in setting new standards of marketing excellence today, while also pointing to the trends that will drive tomorrow’s marketing arena.


The first part of the two-stage judging process was completed last week by a pre-screening jury comprising of leading industry leaders. The members of the pre-screening jury include Debabrata Mukherjee of Coca Cola, Vivek Sharma of Philips, Dinesh Garg of TTK Prestige, Prabhakar Tiwari of Ceat India, Aarti Ahuja of TCNS Clothing, Girish Shah of Godrej Properties, Sandipan Ghosh of Ruchi Soya Group, Anshul Punhani of, Sandeep Aurora of Intel, Apurva Chamaria of HCL, Devendra Chawla of Future Retail and Saujanya Shrivastava of Bharti Axa Life Insurance.


The IMA jury is headed by Vinita Bali, former Managing Director, Britannia and the jury members include RanjanKapur, Country Manager – India at WPP; Prema Sagar, Principal & Founder at Genesis Burson-Marsteller; Thomas Puliyel, President at IMRB International, Mumbai; Vijay Subramaniam, Managing Director – India & South East Asia, Bacardi India; Kamal Bali, Managing Director, Volvo India; Dr. Amarnath Anantha narayanan, Managing Director & CEO, Bharti AXA General Insurance; Amit Burman, Vice Chairman, Dabur; Geetu Verma, Executive Director – Foods & Refreshments, HUL; HaritNagpal, CEO, Tatasky; Sangeeta Pendurkar, Managing Director, Kellogg and Saugata Gupta, Managing Director & CEO, Marico.


350 entries were received across 14 categories, which comprise Brand Activation; Brand Extension; Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Customer Relationship Marketing; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Global Marketing; Marketing Communication; Marketing on a Small Budget; New Brand, Product or Service Launch and Not-For-Profit Marketing.


Leading communication agencies Contract Advertising, Genesis Burson-Marsteller and Landor have partnered with Indian Marketing Awards 2014. The awards are presented by Hindustan Times and powered by Colors, VIACOM 18.


Anurag Batra

Announcing the shortlisted campaigns, Anurag Batra, Chairman & Editor-in-Chief, Exchange4media group, said, “Indian Marketing Awards is our biggest and most prestigious competition, aimed at advancing the marketing profession and identifying the emerging trends in marketing. The awards will be presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs”.


“Indian Marketing Awards 2014 offers the chance for the next benchmark to be set for marketing effectiveness within the country. We have an exciting mixture of work on the shortlist and we will watch with interest to see which pieces the jury deem worthy of being elevated to prize winning status and in turn, set the new precedent,” says Vinita Bali, Non-Executive Director CRISIL, Titan Industries Ltd., The Wadia Group Companies and Piramal Glass Limited.


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