Sanchit Sanga promoted to Head of Digital Services, APAC at Mindshare

10 Nov,2014

By A Correspondent


Sanchit Sanga

Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.


Sanchit takes on the role after two years as Digital leader for South Asia & South East Asia. In his new role as Head of Digital APAC, Sanchit will focus on the continued development and delivery of Mindshare’s digital services to marketers, working closely with the regional in-market digital leads and global teams.


Mindshare continues to focus on expanding their digital services from digital performance product integration, to working with GroupM partners like Vocanic to offer innovative Social solutions, to building an in-house Mobile Marketing practice – partnering with innovative start ups like Footmarks. As part of the drive to continually raise the quality of the digital product, Mindshare has increasingly focused on aspects such as precise audience targeting and multi-screen planning, working with partners like Crayon Data, Xaxis and the Mindshare Trading hubs.


Ashutosh Srivastava, Chairman, Asia Pacific & CEO, Global Growth Markets, Mindshare Worldwide, commented on the appointment: “We are privileged to have highly talented people like Sanchit in the Mindshare family. Over the years, Sanchit has developed trusted relationships with our clients, which continually assists us to lead the industry in digital thinking. It is an exciting time to be in our business, where our understanding of media, technology and effective data usage is becoming more and more central to brand success.”


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