Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards

07 Nov,2014

By A Correspondent


D&AD has revealed the global line-up of creatives set to take part in the 53rd edition of its Professional Awards.


In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members. They include: Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Marketing); Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing); Harriet Devoy, Creative Director at Apple Europe (Branding); PJ Pereira, Chief Creative Officer at Pereira & O’Dell (Digital Marketing); Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts).


Following a hugely successful 2014, which saw Indian agencies pick up 25 awards, Indian creativity will be well represented with six creatives, including one jury foreman: Jury Foreman: Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising); Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising); Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising); Senthil Kumar, Executive Creative Director at JWT Bangalore (Film Advertising); Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising); Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding);


For 2015, a new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.


To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.


TV & Cinema Advertising category has been renamed to Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts and, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.


Tim Lindsay

Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”


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