Myntra Fashion Incuabtor to boost careers of young fashion designers

05 Nov,2014

By A Correspondent


Myntra has announced the launch of Myntra Fashion Incubator that will provide young aspiring fashion designers a once-in-a-lifetime opportunity to build and scale their brand idea into a sustainable business venture.


Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India on its platform to encourage young talent to leverage from the programme. The aim is to inspire young budding talent and Talenthouse is using all its resources through its digital and on-ground efforts.


The one-year ‘Designer in Residence’ program will provide mentorship, infrastructure and capital support to the selected applicants and give them the unique opportunity to showcase their work at various platforms of relevance. The selected candidates will receive financial support to create merchandise for one full season and get an opportunity to retail their merchandise nationwide on the Myntra platform.


Abhishek Verma, SVP, Myntra Fashion Brands said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. With the help of Talent House, we will unearth hidden talent from every part of India and give them a platform to make it big in the Indian fashion space.”


Niloufer Dundh

Commenting on the launch, Niloufer Dundh, Sales Head, Talenthouse India said “India has over 1500 fashion institutes that churn out over 200,000 graduates each year. This budding talent has a lot of potential and we at Talenthouse India like to associate with endeavours that convert classroom learnings to create business for the artist community and add value to their life. We are delighted to partner with Myntra on this project as it provides a dynamic opportunity to aspiring fashion talent.”


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