Mobile Videos emerging a hot favourite among mobile internet users in emerging markets

26 Nov,2014

By A Correspondent


Vuclip has announced that 67 per cent of 12,000 global survey respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows. Overall, 81 per cent of survey respondents were from emerging markets of India, the Middle East, and Southeast Asia. This illustrates that mobile video popularity, in the emerging markets has moved beyond just a few early adopters and is fast becoming mainstream.


Survey respondents in emerging markets showed an increased desire to pay for a better video experience, such as HD and unbuffered video content, and for payment to be through their mobile carriers.


The overall global study results found that:

:: 70 per cent of men and 56 per cent of women prefer to watch their favorite videos, TV shows, and movies on mobile; compared to 20 per cent of men and 29 per cent of women who still prefer their televisions

:: 85 per cent of men and 75 per cent of women said they will increase the amount of time they watch videos on mobile in the future

:: 73 per cent of men and 61 per cent of women said it is important that the video not buffer while they are watching it; with 54 per cent of men and 49 per cent of women saying they would pay to download videos just to avoid buffering

:: 65 per cent of men and 54 per cent of women prefer to pay through their mobile carrier to purchase mobile videos; followed by credit/store payment and net banking payment, respectively


“Mobile is fast becoming the medium of choice for consumers in emerging markets to watch their favorite music, movies and TV shows,” said Arun Prakash, COO of Vuclip. “It is only natural for consumers to expect an unbuffered viewing experience in their primary method of consumption, with relevant and high-definition content, and simplicity of payment methods. This expectation and need continues to inspire us as an industry leader to innovate in these areas. We see a strong and fast-growing mobile video economy in emerging markets where the entire ecosystem will come out a winner.”


All of the statistics in this report were gathered via a global survey of more than 12,000 people predominantly from India, Southeast Asia and the Middle East conducted in October 2014. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding.


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