Keegan Pinto joins DDB Mudra West as Group Creative Director

18 Nov,2014

By A Correspondent

 

Keegan Pinto

DDB Mudra West has announced the appointment of Keegan Pinto as Group Creative Director.

 

With more than a decade of experience, Keegan’s previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand. He has been associated with brands including Tata Tea ‘Jaago Re’, Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj Bikes, DNA newspaper, Airtel, Economic Times, HLL – Dove, Lakme, Pond’s, P&G – Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World to name a few.

 

Keegan has led some famous award winning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, ‘Power of 49’ campaign for Tata Tea, ‘Heat mein Dheet Hain’ for Onida AC, ‘Inside wala Snaan’ for Tetley Green Tea and ‘For Indian Values’ for Videocon d2h. While at Bates, Keegan was also responsible for the successful ‘MTV Stay Raw’ campaign.

 

Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015.

 

Rahul Mathew

Quoting on Keegan’s appointment, Rahul Mathew, Creative Head, DDB Mudra West said, “We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work.”

 

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