By A Correspondent

MSLGroup has introduced a new go-to-market strategy and has promoted Chetan Mahajan and Amit Misra to co-MDs of MSLGROUP in India. Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+. They will report directly to Glenn Osaki, MSLGROUP Asia President. Meanwhile, Group CEO Jaideep Shergill will hand over his operational management responsibilities to Amit Misra and Chetan Mahajan effective Jan 1, 2015, and will move into a new consulting role working in partnership with MSLGroup India founder and Chairman Emeritus, Sunil Gautam. This new business venture will feature advisory for Indian start-ups, including M&A, investment strategies and mentoring young/smart entrepreneurs.

“Chetan and Amit, together with the existing MSLGROUP in India leadership team, will take the agency to greater heights by implementing MSLGROUP’s new go-to-market strategy focusing on integrated and insight-based communications that is geared to impact our clients’ business goals,” said Glenn Osaki, Asia President, MSLGROUP.

Together the co-MDs will lead the India rollout of MSLGROUP’s new go-to-market strategy and planning methodology based on insight, integration and impact. Chetan Mahajan and Amit Misra will also build synergies at the group level by breaking down silos, sharing resources, increasing talent development opportunities, driving thought leadership, and making strategic investment decisions that support key geographies, practices and innovation.