Jack in the Box promotes Abhishek Razdan to EVP & National Business Head

18 Nov,2014

By A Correspondent


Abhishek Razdan, till recently Senior Vice President and Mumbai Business Head, has been promoted to Executive Vice President and National Business Head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect. In his new role, Abhishek will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore. He will have overall responsibility for driving business growth and profitability as well as for strategic evolution. Mairu Gupta, Vice President & Business Head – Delhi, will continue to run Delhi operations, reporting to Razdan.


Razdan joined Jack in the Box Worldwide as Head of Business Management in July 2012 and was promoted in 2013 to Business Head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency. He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Abhishek also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.


“Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space.  The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact.  Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”. We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.


Armed with a Masters in Communications Management from Symbiosis, Pune, Abhishek has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.


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