Hyundai launches its first ever corporate campaign in India

24 Nov,2014

By A Correspondent

 

Car major Hyundai Motor India Ltd has launched its first-ever corporate campaign focusing on India. Themed ‘Life is Brilliant’, the TVC is designed to strengthen the company’s connect with the Indian consumer, showcasing the role the car brand plays in uniting the family.

 

Hyundai has successfully completed 16 years in India and has consolidated its position as a trendsetter brand in India in line with its brand slogan  “New thinking New Possibilities”, notes a communiqué.

 

Said Managing Director and CEO B S Seo on its launch: “Hyundai’s endeavour of keeping customers first is reinforced with this corporate campaign that has India and its masses at its core. Our goal is not just to be the company that sells cars, but to be the ‘most loved brand’ – one that offers values and experiences that go far beyond our customer’s needs and expectations”.

 

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