Hathway ropes in Aidem to handle ad-sales function

06 Nov,2014

By A Correspondent


Hathway has announced the launch of high-impact advertising solutions’ suite on its digital platform. To reach out to the nation-wide marketing & advertising fraternity, Hathway has tied up with Aidem Ventures.


Hathway’s cable operations straddle across 140 key Indian cities and towns. It is currently India’s largest cable broadband services provider. Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India.


Jagdish Kumar

With Hathway’s digital STB footprint of 8.3 million households and an average family size of 4.5 members per household, Hathway reaches an average of 37.35 million viewers daily. With its high-impact ad solutions, Hathway delivers meaningful campaigns to a captive audience through traditional television advertising. The ad solutions have been created to ensure that brands can capitalize on Hathway’s reach for new product launches and campaigns.


Announcing the news, Jagdish Kumar, MD & CEO, Hathway said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”


Vikas Khanchandani

Nikhil Sheth

“The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway,” said Vikas Khanchandani, Director, Aidem Ventures.


“In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers.” added Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.


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