Finolex unveils new campaign that highlights joys of life using water

26 Nov,2014

By A Correspondent


Finolex Industries Ltd has rolled out a new TVC to communicate its new brand positioning. The company is metamorphosing into a business of management of water from a pure pipe maker.


Finolex Industries which has just unveiled a new brand identity, has created 20 second and 40 second TV spots which communicate a lifetime of prosperity through the tagline “Tarakki Zindagibhar”. The TVC captures the joie de vivre associated with water through the TVCs recurring theme: Zindagi Barasti Hai associating the simple joys of life with water.


The commercial features water bursting forth from a pipe conveying the message of bursts of happiness.


Prakash P Chhabria, Executive Chairman of Finolex Industries Ltd said, “The commercial aims to communicate the simple message that water can bring great happiness all around. The burst of water from the pipe is symbolic of the happiness that it brings. Water can give so much but it needs to be conserved especially in India where it is a scarce resource. The reason for our entry into the business of management of water is to help India conserve as well as channelize water which in turn translates into “Tarakki Zindagibhar”.


The TVC has been conceptualized by Subramani Ramchandran (Subbu) and produced by Candid Creations. It has been directed by Kiran Deohans.


Apart from the TVC, the new brand positioning will be communicated aggressively through radio campaign, Outdoor media, and a new website as well as a social media outreach programme.




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