Epic to launch on November 19

07 Nov,2014

By A Correspondent

 

The wait is over. The licence has been bagged. India’s first channel on Indian history, mythology and folklore will be on air on November 19. Nau baje! Spearheaded by Mahesh Samat, who is Managing Director of the EPIC Television Networks Pvt. Ltd., this is the first genre-specific Hindi entertainment channel that will showcase content based on Indian history, mythology and folklore in a contemporary format.

 

Messrs Mukesh Ambani, Anand Mahindra and Rohit Khattar are promoters of the company. Says Mr Mahindra, Chairman and Managing Director of Mahindra & Mahindra says, “The landscape of Hindi entertainment is undergoing a dramatic transformation. In order to appeal to a far more evolved audience, and to sustain their engagement, there is definitely a need for a revolution in the broadcast space. We have all been entertained with the history and mythology of India through books and grandparents’ stories. These stories will now come to life and can be enjoyed on television in a contemporary manner.”

 

Added Mr Samat, “We aim to bring a whole new experience for the television viewers with an innovative segmented Hindi entertainment channel. With a contemporary take on the rich history of India, our objective is to give the audiences an opportunity to consume genre-specific content to suit their liking.”

 

The channel will go on air with its four driver shows – Siyaasat, Dharmakshetra, Dariba Diaries and Daanav Hunters. It also has an interesting mix of non-fiction shows like Adrishya, a show about Indian spies, Ekaant, the story of abandoned places while Raja Rasoi Aur Anya Kahaniyaan takes you on a journey of the food that the Royals ate and Kahi Suni explores the myths and legends of India.

 

As is known, Divya Radhakrishnan’s Helios Media has been mandated with the ad sales function of the channel. IndiaCast is reported to be looking at the distribution.

 

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