dna reveals ‘Celebrity Columnists’ for season 2

13 Nov,2014

By A Correspondent


After witnessing success in season one, dna has unveiled a fresh list of new Celebrity Columnists. The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants.


In 2013, dna launched the concept of “Celebrity Columnists” where popular personalities like Shah Rukh Khan, Twinkle Khanna, Suhel Seth were amongst many personalities from various walks of life who became dna After Hrs celebrity columnists.


The season two of dna Celebrity Columnists will feature actor Saif Ali Khan, actor Twinkle Khanna, Shweta Bachchan Nanda – daughter of Amitabh Bachchan, Niranjan Iyengar – screenwriter and lyricist, Aditi Mittal – an Indian stand-up comedian, actress and writer, Chhaya momaya – a renowned lifestyle expert and Nina Pillai – socialite and columnist.


The initiative will be extensively promoted with a 360-degree marketing campaign with the theme – “dna Celebrity Columnists” across print, digital and out of home.


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