Discovery Turbo targets ‘Men’ as new TG

27 Nov,2014

By A Correspondent

 

Discovery has transformed its existing channel Discovery Turbo into a Premium English Entertainment Channel for Men. The channel is expanding its content offering to reflect the new and emerging passions, desires and interests of the aspirational male audience.

 

Turbo will fill the vacuum in the Indian television space by catering to the growing segment of men seeking to live life to the absolute fullest. The channel will give its male audience a life changing inspiration and its content will push the boundaries of endurance, imagination and excitement. The refreshed Turbo brand will present content ranging from adventure, combat, DIY, hobbies, lifestyle, reality, trends, challenges, and auto. A one-stop destination for everything cool, real and entertaining, the channel programmes will be presented by the world’s most ingenious, daring and eccentric personalities.

 

The brand MAN-tra will be demonstrated through the channel’s new logo and new programming and bold personalities such as Mike Rowe, Joel Lambert, Les Stroud and Gary Humphrey and Bill Wu.

 

Rahul Johri, EVP & GM – South Asia and Southeast Asia, Discovery Networks Asia-Pacific said, “The refreshed Turbo will match the dynamic expectations of the Indian male audience seeking maximum out of every experience. The only specialised content channel in the English genre, Turbo reflects the promised benefits of digitalization. The Indian television landscape is ever changing and we have stayed ahead of the curve by recognizing the evolving trends and addressing them by creating new television genres and distinct audience segments. With its widened content offering, Turbo will offer an increased value to the affiliates and advertisers.”

 

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