DHFL signs Shah Rukh Khan as Brand Ambassador

24 Nov,2014

By A Correspondent


Housing finance company DHFL has announced the appointment of Shah Rukh Khan as its brand ambassador. This is the company’s first such brand association in its 30 year journey of providing financial access for home buying amongst Indian customers.


Kapil Wadhawan, Chairman and Managing Director, DHFL said, “We are extremely pleased to have Shah Rukh Khan as DHFL’s brand ambassador. DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years. This has been the Company’s founding Vision, and is a living reality every day at DHFL.


Today, DHFL is on its way to becoming a large financial services institution, reaching out to customers across the country, with its customised products and solutions. Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years. This resonates with our brand philosophy of being able to cater to customers with tailormade financial options, designed to suit their evolving needs.”


DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns.


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