Cadbury ties up with Warner Brothers for new merchandise deal

03 Nov,2014

By A Correspondent


Cadbury Gems has announced the rollout of a new range of iconic Justice league toys through a licensing agreement with Warner Brothers. The deal has been facilitated by Dream Theatre Pvt. Ltd.


Speaking about the deal, Jiggy George, Founder and CEO, Dream Theatre Pvt. Ltd. said, “We are very proud of successfully chartering the licensing agreement between Cadbury Gems and Warner Brothers. Both are powerful players whose brand values are strengthened through this mutually beneficial partnership. It is a testament to the expansive potential of promotional licensing in the burgeoning consumer marketplace of India.”


The deal will also lead to the launch of a new pack called the Cadbury Gems Playpack. The unique offering allows kids to play with the pack while giving them a choice of exciting toy assortments like a Super Hero Skateboard and a Super Hero toy. To support the launch, Cadbury Gems will come up with a new TVC that showcases the new range of toys in a fun and a quirky manner.


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