Big FM partners Honda’s amazing feat

18 Nov,2014

By A Correspondent


FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country. Honda’s campaign – the Honda Amaze Longest Drive Through Amazing India – kicked off on September 15 and culminated on Nov 9 achieved the Guinness World Records. The campaign was supported by on-ground activities and on-air promotions across 30 stations of the 7 BIG FM network, connecting with Honda fans and dealers to create a buzz about their power campaign.


Speaking on the occasion, Hironori Kanayama, President & CEO of Honda Cars India Ltd., said “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering the Guinness World Records.”


Speaking of the partnership, Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “It is our endeavor to offer audiences with clutter-breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past we have a long-standing association since they understand the power of radio.”


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