AOC enters tablets, smartphones category; undertakes promotional campaign on twitter

13 Nov,2014

By A Correspondent


AOC India, that designs and manufactures a wide range of LED and LCD displays for global distribution, has created an innovative launch campaign for its smart-phones in India.


AOC India, which is foraying into tablet and smart-phone segment with its wide range of mobile phones/tablets, has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile, where customers will get to choose the date of the launch on the basis of the buzz and comments around the product.


A dedicated micro-site has also been developed for the same, where a live ticker with a countdown and linked to Twitter will highlight when the product will be launched.


Commenting on this, Atul Jasra–Business Head, Mobile Phones & Tablets said, “Through this unique campaign, we are giving an opportunity to the customer to decide on the date of the launch. Since social media has increasing become the go to platform for companies to interact directly with the customers, we decided to use Twitter as part of our engagement drive. We hope to generate lot of excitement and interest regarding AOC’s wide range of smart phones and tablets, which will be yet another quality product with wide range of apps and customer friendly features.”


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