Allen Solly & Talenthouse announce roll-out of innovative contest

19 Nov,2014

By A Correspondent

 

Talenthouse India, SEA’s largest creative crowdsourcing platform, in association with apparel brand Allen Solly has announced a unique filmmaking initiative to launch the brand’s new lightweight and stress-free shirt aptly titled Allen Solly Air. This contest invites aspiring filmmakers to create an impactful and innovative digital ad film for the launch this new offering in the market.

 

Entries can be sent in by November 21, 2014 and one stands a chance to be associated with one of the most innovative apparel brands in the country. The ad film needs to highlight the products USP’s and be in sync with Allen Solly’s brand identity and promise. Winners will not only get a chance to showcase their talent and ensuring association with a leading brand like this but also stand an opportunity to win up-to INR 1,50,000. The first four runners-up and top voted will receive INR.10, 000 each.

 

Announcing this collaboration with Talenthouse India, Monica Bansal, Digital Marketing Manager, Allen Solly said ‘’Allen Solly as a brand has been synonymous with innovative corporate dressing. We wanted to understand the insights that the young artists have of the brand and what better way than to partner with Talenthouse who has a large base of filmmakers on their platform. We are looking forward to receiving innovative concepts that would widen our imagination and creativity.’’

 

Niloufer Dundh

Commenting on the launch of the contest, Niloufer Dundh, Sales Head, Talenthouse India said, “We at Talenthouse continuously strive to partner with brands that add great value to our artists community. We are sure that our aspiring talent pool will lap up the chance of being associated with a renowned brand like this and showcase their talent to the world. We are optimistic of receiving some very interesting films that the brand would be able to adopt.”

 

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