AdStrat: WagonR taps ‘Smart’ customers with latest campaign

28 Nov,2014

The new TVC campaign for WagonR created by Dentsu Creative Impact aims to reinforce the brand’s core proposition of SMART by taking a thought leadership stance. The TVC running on air across channels showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility.

 

Campaign Objective:

Strengthen the core proposition of ‘Smart’ while staying true to its leadership stance.

 

Campaign Idea – WagonR. For the Smarter Race

The TVC showcases the smart WagonR owner as someone who is forward looking, enterprising, has a problem solving capability along with a strong sense of responsibility. The WagonR owner is shown as creating a win-win situation in a heartwarming way for otherwise, two distinct worlds.

 

CreativeSpeak:

Amit Wadhwa, Branch Head, Dentsu Creative Impact –

“Being a leader brand, it becomes imperative for WagonR to build on its ideology and showcase a fresh perspective while drawing from its core of smart. With this campaign, the intent was to showcase the brand’s POV through a strong consumer insight which is relatable and has positive intent.”

 

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