4 must-dos to revive Brand Maharashtra

06 Nov,2014


By Avik Chattopadhyay


To me, the ‘Brand Maharashtra’ needs to be revived doing four specific things.


1. Maharashtra as a melting pot: Building an atmosphere of ‘inclusiveness’ is the first step. The state still needs to be the place where dreams are fulfilled and lives are made for an Indian from any part of the country. This has to be the core ethos of the ‘Marathi Manoos’, one who welcomes all with industriousness to his/ her home to build a prosperous Maharashtra


2. Maharashtra as a Bridge: The state has few pockets of prosperity and development and the contrasts between the ‘haves’ and ‘have-nots’ are too wide and stark which need to be reduced consciously by building more pockets of development


3. Maharashtra as a Technology Hotspot: Both in manufacturing and agriculture,  these two key economic activities need to be both harnessed as well as connected using technology. This needs to be both communicated as well as implemented at the ground level.


4. Maharashtra as One Flag: This is the last but possibly most significant thing to be done, as a rallying point for all those who live, add to and take from the state. A communication pivot and an identity that connects with all – beyond religion, colour, caste and place of origin.


Avik Chattopadhyay is a leading marketing and brand consultant. He was engaged in a rebranding exercise of West Bengal. This article first appeared in the ‘dna of brands’ section of dna.


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