Wills Lifestyle and Madison unveil ‘Rock the Ramp’

20 Oct,2014

By A Correspondent


Wills Lifestyle and Madison Media has devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth – a twist to the traditional twirl people do to show off what they’re wearing. Instead of doing the twirl, the cameras and modern technology does the twirling and the same could be shared on social networks.


Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.


Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth.”


Basabdatta Chowdhuri, CEO Platinum Media, says, “Our endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”


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