VIP unveils sequel to ‘Life Leke Chal’ campaign

27 Oct,2014

By A Correspondent


Following the success of ‘Life Leke Chal’, VIP Industries has unveiled their popular campaign yet again. Amplifying their reach, the campaign is engaging with the customers on multiple platforms like TV, social media, cinema and is being broadcasted on leading radio stations. Making the campaign more interactive, the brand is running live contests on social media and radio.


Sudip Ghose, Vice President-Marketing, VIP Industries says, “Following the surge in sales and the immense positive feedback we got post the ‘Life Leke Chal’ campaign launched earlier this year, we decided to re-launch the campaign just before the onset of the festive season. With so many brands vying for the consumers’ attention during this period, we are confident that this highly addictive jingle will help us stand out and retain the customers’ attention.”


Conceptualized by Prasoon Joshi the ‘Life Leke Chal’ campaign was built around three 20-second TVCs. Each TVC highlights three different bags with their unique features, from sturdy and durable bags, Teflon coated anti stain and water resistant bags to the lightest bag in the VIP Portfolio.


Prasoon Joshi

Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer India McCann Erickson Pvt Ltd said, “VIP is an iconic Indian brand which resides in the hearts of people, the whole team has kept this in mind while developing ‘Life Leke Chal’. I am happy that this communication has showcased VIP products range beautifully and people are humming the breezy music.”


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