Surewaves reports double growth this festive season

10 Oct,2014

By A Correspondent

 

SureWaves MediaTech Pvt Ltd has reported a 100 per cent surge in festive advertising over the year 2013 across key sectors. The biggest spenders this season are from sectors such as FMCG, Food & Beverages, Automobiles, Personal Healthcare, Financial Services, Online Retail and Cellular Phone Services.

 

Vis-à-vis last year, sectors such as Cellular Phone Services, Online Retail, Personal Healthcare, Automobiles and FMCG have increased the ad spend on SureWaves Spot TV Network by 297 per cent, 257 per cent, 137 per cent, 119 per cent and 109 per cent respectively. A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and tier 3 cities of the country. What is noteworthy is that segments such as incense & fragrance along with building materials are aggressively increasing their presence during the festive season.

 

Talking about the trend, Mandar Patwardhan, COO, SureWaves MediaTech Pvt Ltd said, “This is the clear indication of the positive mood prevailing in the country and we are glad that large media buyers and national advertisers are now seeing the value of a media platform like ours that allows brands to tap into the combined audience of the highly popular local and regional TV channels in their target markets and also gives them measurable return on investment.”

 

SureWaves have developed technology to aggregate local cable and regional satellite TV channels across India allowing advertisers to work through a single platform. SureWaves’ technology is a combination of cloud-based solutions and expert customer profiling. It ensures advertisers have the flexibility to choose their target audience; restrict advertising to a specific region and receive real-time reports on the TV ads placed by them.

 

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