SRK appointed brand ambassador by Yepme

17 Oct,2014

By A Correspondent

 

Online fashion brand Yepme has roped in superstar Shah Rukh Khan as its brand ambassador. This makes Yepme the first ever online fashion brand in the country being endorsed by Shah Rukh Khan. Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection’14.

 

Speaking on the announcement, Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are thrilled to have Shah Rukh on board. This association will definitely help build a strong connect between the brand and his fans across the country.  Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme. He is the King of hearts, extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme are all about.”

The company has built its business around the Fast Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to create fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets. This model operates by keeping the online store exciting with Fresh Fashion merchandise showcased daily.

 

The brand will widely promote the association with SRK through a TV Commercial across leading TV Channels and will associate with top performing TV Shows, along with print media campaigns with leading newspapers and magazines. The brand will widely run social media campaigns on Facebook, Twitter and Google Plus and the digital launch will include a YouTube campaign.

 

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