See it all – Zee Studio’s new brand new ideology

07 Oct,2014

By A Correspondent

 

Zee Studio has unveiled its brand new ideology ‘See it all’ for its viewers. The channel revealed it’s all new look with a newer library of movie collection that offers a range of genres including action, comedy and animation. Zee Studio has successfully transitioned over to this new identity encompassing a sleek and edgy packaging and is all geared up to bring the best of Hollywood to its Indian audience.

 

Anurag Bedi

Speaking about the new brand strategy, Anurag Bedi, Executive Vice President & Business Head, Zee Studio and Zee  Café said: “Our study reflected that with vast globalization, the reach and perception of Hollywood movies has changed over a decade in our country. English cinema is not limited to a certain niche elite class anymore. The younger generation has a lot of exposure to western entertainment and that has led to massive change in consumption patterns. Thereby, with Zee Studio refreshed look we aim to give the viewer what he is looking for. Additionally, the research revealed that today’s tech savvy young generation who is major chunk of our viewer base expects greater quality content and a high definition experience from television channels. Hence the effort to renew Zee Studio’s look and content is a landmark moment for our business and brand.”

 

Throwing light on an extensive marketing plan specially designed for the refresh, Sharlton Menezes, Head Marketing, Zee Studio and Zee Café stated, “As part of our 360 degree communication plan, we detailed out a multi-media, multi-touch point campaign to ensure that the refresh delivers the brand promise of See it all. We wish to create channel ‘Experiences’ to drive home the message, generate excitement and push viewers to get a taste of Zee Studio. Larger than life movies, big stars and famous characters are the most tangible strengths of Hollywood, which will be leveraged to endorse the channel’s refreshed imagery.”

 

See it All reflects Zee Studio’s brand new philosophy. Tapping the potential to engage with the discerning youth via a multi-layered engagement platform, this campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bangalore.

 

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