Sakal Media Group to organise 45-day Schoolympics

14 Oct,2014

By A Correspondent


Drawing from the ‘Sports for All’ credo issued by well-known cricketer and Member of Parliament Bharat Ratna Sachin Tendulkar, the Sakal Media Group has embarked upon a unique sports initiative – the Schoolympics. Short for School Olympics, Schoolympics will engage around 300 schools with over 325 events in its inaugural edition. The events will start on November 3, 2014 and will conclude with a grand finale on December 18, 2014.


Shailesh Amonkar

“We have established Schoolympics with a view of creating and providing a sports platform for schoolgoing children. This year, we have started with Pune and Pimpri-Chinchwad,” said Shailesh Amonkar, Chief Marketing Officer, Sakal Media Group. “Given the kind of response we have received, we should look at extending it to across Maharashtra and soon go all-India,” Amonkar said.


In terms of this being an objective-bound programme, the Sakal Media Group is looking at emphasising the value of sports education within the normal education timespan for every schoolgoing child. We believe that sports education will be able to nicely supplement the education stream and help the child balance his/her time very purposefully as he/she strides ahead, purposefully. The advantages of team work, physical exercise and learning to adapt with different teams, people and situations are some amongst many sport virtues that will help the children manifold. This is also a learning that we plan to bring out through the Schoolympics.


Aligning to the objective and plan, as many as eight team sport routines and eleven individual sport routines have been planned; which translate into a humongous 328 total events with a total of 1635 medals, 3 Trophies and very attractive cash prizes.


About 22,455 students are expected to participate with around 518 teams in the team sport events and 14,967 students participating in the individual events.


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