Raymond ventures into e-tailing with RaymondNext.com

07 Oct,2014

By A Correspondent


Raymond Limited has announced the launch of their official online store - ‘RaymondNext.com’. RaymondNext.com integrates all Raymond products, brands and services under a common e-commerce platform.


The launch of RaymondNext.com is a step forward for the company to ensure increased visibility and availability of its products, as consumers can now see and purchase from the wide range of products from the house of Raymond acrossTextile, Apparel brands, Home Furnishing and Accessories.


In a first, Raymond has launched five individual eCommerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart. All of these websites are optimized to be viewed on Smartphones and Tablets.


Commenting on the launch of RaymondNext.com, Vijay Basrur, Head – eCommerce, Raymond Limited said, “We are thrilled to offer our customers an exciting new avenue for shopping with the launch of RaymondNext.com. E tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving Netizen base in the country. According to industry estimates, E tailing market is set to reach $32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand.”


RaymondNext.com comes with an array of exciting features and the user interface has been designed to ensure the ease of discovery and selection with a quick check out. The online shopping website is a one stop shop for the entire brand season collections that can be viewed with high resolution graphics. It also plans to introduce streaming videos of garments donned on models & mannequins along with virtual dressing rooms and 360° viewing and zooming tools making online shopping a fascinating experience.


​”We have further invested in the state-of-the-art warehouse, having the capability to service a single product to a single consumer anywhere in the country and offers the capability to service a pan India consumer base with relatively minimal investment. We are confident that with the launch of exclusive lines from brands available on RaymondNext, unique E tailing features like style look purchase and online fashion advisory coupled with the first of its kind concierge service from Raymond MTM is set to offer our customers a world-class shopping experience going forward,” explained Vijay Basrur.


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