PR firm Zero Hour Strategies launched

22 Oct,2014



Zero Hour Strategies – a political communications firm built around research and public relations, offering digital, creative and outdoor media solutions to Indian Members of Parliament and Chief Ministers has announced its launch in India. The venture is the brainchild of Amith Prabhu who is the Founder-Director, working with a team of three people initially and partnering with couple of other firms.


The firm will work with individuals who hold office currently or held them previously across party lines ensuring no two persons from the same constituency are clients in order to maintain objectivity. The offering includes communications research, key messaging, community relations, constituency outreach, speech writing, media insights and digital management among other services.


A highlight will be the unveiling of a unique programme called CAMP – Communication Assistant to Member of Parliament where young graduates and post-graduates in communications and political science will be hired to manage the communications for the MP. The start-up will be headquartered in New Delhi with offices in Mumbai and Bangalore. The firm is in the process of putting together a ten member advisory board from politics, communications, administrative services and civil society.


“At Zero Hour Strategies our vision is to be the firm of choice to national politicians as the one stop shop for all things communications. Rooted in research and insights our core service offering will be Public Relations to help clients leverage the earned media opportunities and goodwill through word of mouth. We will also have partners who specialize in digital, creative and event management to ensure a seamless experience to the MPs and CMs we work with,” said Amith Prabhu, Founder Director, Zero Hour Strategies.


Amith has over ten years of experience in India and USA, having worked mostly at communications and PR firms. He interned in the summer of 2003 with a leading political party. In 2012 he worked as a volunteer in the grassroots advocacy team of the Barack Obama re-election campaign and spent time as an observer and as a consultant on multiple campaigns in the 2014 Lok Sabha elections in India.


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