Second edition of Ogilvy’s Envy Awards on Nov 3

29 Oct,2014

By A Correspondent

 

It is not a jamboree of 150 judges who may or may not be capable of identifying the best ideas.” No marks for guessing who these words from Ogilvy South Asia Executive Chairman & Creative Director Piyush Pandey are directed at. Mr Pandey’s agency has stayed from participating in the last two editions of the Abby awards held at the annual Goafest conference. But that hasn’t prevented Ogilvy from participating in a slew of international shows and the homegrown Kyoorius Awards.

 

And then there are the Envies, the in house creative awards of Ogilvy & Mather India whose second edition will happen on Tuesday, November 3. The evening will see awards handed out to 25 pieces of work from the entire body of work that Ogilvy India produces in a year. A jury comprising non-Ogilvy creative biggies poured over the entries. KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar, Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the jury.

 

Said Mr Pandey in a statement: “The Envies are rewards where we raise the bar beyond any other standard in the industry. 25 best pieces of work are awarded regardless of category and media. There is no easy way out.  Stalwarts from the best creative team measure up against each other with the sole purpose to raise our standards so that we deliver even better to our clients in the year ahead. And these are truly unique because a set of the best minds from the industry judge the entire body of work together. It is not a jamboree of 150 judges who may or may not be capable of identifying the best ideas.”

 

Hmmmm.

 

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