Nickelodeon unveils ‘Be the Boss’ campaign

14 Oct,2014

By A Correspondent


Kid’s channel Nickelodeon will celebrate Children’s Day by unveiling “Nickelodeon Be the Boss” campaign. Five kids from across India will be the boss in the corporate office of Nickelodeon in Mumbai where they will decide exactly how their favourite channel will run.


Five kids selected from the nationwide contest will see their favourite Nicktoons personally hand out the appointment letter to each of the winners. To helm the steering wheel of Nickelodeon on Children’s Day, all that the kids need to do is tune in to Nickelodeon starting now to 7th November every Mon-Fri from 6.00 to 7.00pm and participate in the “Nick Be the Boss” contest.


Nina Elavia Jaipuria

Talking about the launch of this inimitable initiative, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster said “Nickelodeon has always believed in empowering kids while entertaining them. Taking this promise ahead, the channel that is of the kids and for the kids will now be run by the kids on Children’s Day.  We are sure that children with their imaginative minds will add a whole new dimension of fun to Nickelodeon on this special day and I am more than happy to step aside and hand over the reins to the little bosses”.


On children’s day we will see the bachcha bosses rule the roost at Nick. Turning the tables around, the newly appointed bosses will decide what gets shown on their favorite channel – Nickelodeon. Subsequently they will also turn celebrities and be brought back on air on Nickelodeon as the face of the channel.


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