Nickelodeon takes the licensing route for Motu Patlu

01 Oct,2014

By A Correspondent


Viacom18 Consumer Products has signed up with Prataap Snacks Pvt. Ltd., makers of Yellow Diamond Rings to launch three new flavors of corn rings – Masala, Chilli Cheese and Tomato with exclusive Motu Patlu toys such as spinners, charms, sling-shooters, snakes and ladders and much more. Strategically choosing to take up the promotional licensing route for growth, Viacom18’s Consumer Products Business is leveraging the popular Nick toons by taking them beyond television and bringing them closer to their target audience.


Speaking about this association with the snacks brand, Saugato Bhowmik, Head – Consumer Products, Viacom18 Media Pvt. Ltd., said, “Nickelodeon’s rich and diverse portfolio of characters provides us with great opportunities to connect with the consumer in new and exciting ways. Motu Patlu have topped the charts and also conquered the hearts of children across the nation with their fun antics and make for the perfect character for this kind of promotional licensing. We are happy to partner with Prataap Snacks to help our young audiences to play with their favourite characters while enjoying their snack time- the perfect combination.”


Expressing delight at the association, Anoop Kumar Shreevaastava, Vice President Branding of Prataap Snacks Pvt. Ltd. said, “Yellow Diamond has continuously brought innovative and high quality products to the kids segment and we are excited to partner with Nickelodeon – a powerhouse of innovation in kids media. Motu Patlu are great characters that complement Yellow Diamond Rings perfectly and add an element of joyful surprise for our young consumers fond of our corn rings.”


Nickelodeon’s association with Yellow Diamond Rings will be promoted extensively through television, digital, print and in-store branding.


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