MSM’s Liv Sports bags exclusive rights for UEFA Euro 2016 Qualifiers

14 Oct,2014

By A Correspondent


Multi Screen Media (MSM) announced that Liv Sports, its digital sports entertainment destination holds the Mobile and Internet Broadcast rights of the UEFA Euro 2016 Qualifiers for India. The Qualifying schedule is currently underway, starting September 2014 and it will run through November 2015. Liv Sports will offer both live and video-on-demand match content, with rich and informative statistics and analysis. The 2016 UEFA European Championship is scheduled to be held in France from 10 June to 10 July 2016.


The power packed digital destination will enable viewers to watch the live telecast of the qualifying tournament at a nominal rate of USD 3 per match and will also offer video-on-demand highlights. The video-on-demand content on Liv Sports will include Match Highlights, Goals, Penalties, Red Cards, Free Kicks and Misses.


Uday Sodhi, Executive Vice-President & Head- Digital- Sony Entertainment Network commented, “We are immensely excited to bring to you the Qualifying matches for the 15th European Championship for men’s national football teams – Euro 2016. Since our inception as the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup Brazil, the idea behind LIV Sports was to offer quality content that is mass inclusive and not designed to cater only to ardent sports fans. We are committed to keep every cross section of our consumers actively engaged through high quality interactive sports content.”


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