Maarten L Albarda to speak on ‘World Goes Digital’ at IAA webinar series

15 Oct,2014

By A Correspondent


The International Advertising Association (IAA) India Chapter, has organised its next webinar on ‘World Goes Digital’ which will be addressed by Maarten L Albarda, renowned Marketing Consultant, former Global Director of Media & Communication Innovation, Coca-Cola on October 16, 2014 at 4pm.


Maarten L Albarda has around 30 years of experience in advertising and marketing and started his career at JWT Amsterdam as a media planner. He moved to Leo Burnett and later to Coca-Cola, Japan where he developed the first integrated marketing campaign for Coke around the FIFA World Cup 2002. He moved to Coca-Cola Germany to share his World Cup learnings with the German marketing team for World Cup 2006.  In late 2005, Maarten relocated to Coke’s global HQ in Atlanta and then took on the responsibility for Media and Communication Innovation across all brands and key markets.


In 2009, Albarda joined AB-InBevas as VP, Global Connections, with responsibility for all aspects of Media, Digital, Sports & Entertainment Marketing, CRM and Licensed Merchandise. In October 2012, he left the company to pursue entrepreneurial opportunities.


“We are delighted to have someone of the stature of Maatren L Albarda to address the IAA Mentorship Webinar. I am sure brand managers and digital media practitioners would use this opportunity to interact with him,” said Srinivasan K Swamy, IAA India Chapter & Vice President, Development Asia/ Pacific Region of IAA.


Abhishek Karnani

Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, are co-chairing the IAA Webinar series.


The Webinar will be aired live on the IAA YouTube channel – /iaaindiachapter on October 16, 4pm onwards.


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