LinTeractive to manage Woodland’s digital mandate

13 Oct,2014

By A Correspondent

 

LinTeractive, the digital division from Lowe Lintas + Partners has been awarded Woodland’s online business. The partnership comes on the back of Woodland’s close association with Karishma Lintas, a creative agency of Lowe Lintas + Partners that has been handling the brand’s creative mandate for over two decades.

 

Woodland is a leading Indian lifestyle brand operating successfully in the footwear, apparels and accessories domain. With the digital expertise that would be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.

 

Sharing his views on the new appointment, Harkirat Singh, Managing Director, Woodland said, “We’re glad to have LinTeractive as our digital partner. We’re confident of charting out a bullish growth trajectory across our verticals on the back of the expertise and solutions that would be offered to us by the digital agency.”

 

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland.

 

Sharing his views on the role that would be essayed by the agency for brand Woodland, Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director – LinTeractive said, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can’t build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland’s timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive’s domain expertise should create some compelling brand stories, on and offline.”

 

As part of the growth graph, Woodland currently has 300+ company owned exclusive Woodland stores across various cities in India that are growing at a healthy rate of 25 to 30 per cent. The brand also has a presence in more than 3,000 plus multi‐brand outlets in a number of countries. With the new partner-agency, the focus would be to get consumers to experience the brand on a more profound level.

 

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