Leo Burnett rides away with Bajaj Discover

29 Oct,2014

By A Correspondent

 

Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.

 

Commenting on the win, Saurabh Varma, CEO, Leo Burnett said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”

 

Raj Deepak Das, CCO of Leo Burnett said, ‘Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work’.

 

The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation. The agency had created some memorable campaigns for the brand including Bajaj Calibre – The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.

 

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