Kotak Mahindra wins Efma Award in Spain

22 Oct,2014

By A Correspondent


Kotak Mahindra Bank (KMB) has become India’s first BFSI company to receive worldwide recognition at the prestigious Global Distribution & Marketing Innovation Awards by Efma and Accenture, in Barcelona, Spain. KMB’s Jifi digital account won ‘Best New Product’ and was awarded runner up in ‘Most Disruptive Innovator’ category amongst over 600 case studies from 250 financial institutions across 69 countries.


The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing.


Winners were selected by a combination of votes from a panel of judges composed exclusively of senior retail bankers from around the world and online votes from Efma members, which include 3,300 retail financial services companies in more than 130 countries.


Speaking on the occasion, Deepak Sharma, Executive Vice President and Head – Digital Initiatives, Kotak Mahindra Bank said, “We are excited to be India’s first BFSI company to receive this global recognition. With Jifi, we have truly revolutionised conventional banking in India by seamlessly integrating it with popular social networking platforms. We will continue innovating in the digital banking space to delight our customers and the community with better banking solutions.”


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