Kartik Smetacek joins L&K Saatchi & Saatchi as ECD

28 Oct,2014

By A Correspondent

 

Kartik Smetacek

Charles Victor

L&K Saatchi & Saatchi has announced the appointment of Kartik Smetacek as Executive Creative Director.

 

Charles Victor, National Creative Director – L&K Saatchi & Saatchi said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.” Charles added that bringing people like Kartik into the system was one of the many steps taken to raise the creative bar, the results of which will soon be seen.

 

Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.

 

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