Honda unveils new campaign for Dream Series

06 Oct,2014

By A Correspondent


Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has aired its latest advertisement campaign for its Dream Series mass motorcycles – Dream Yuga, Dream Neo and CD 110 Dream. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user’s point of view in the 100cc – 110cc segment.


The new campaign has been launched with the imperative to establish ‘Dream Series’, as the definitive range from HMSI that answers many consumer needs and motivations.


The protagonists along with their motorcycles reflect how people have different wants and dreams in life, while the first protagonist is a transitional stage who aspires to have a blend of style at the best possible deal, his bike reflects the aspirational class in the tier-2 cities, the second protagonist is a easy going youth who loves to flaunt his coolness through his lifestyle, the bike has an amount of refinement being an extension to himself. The third protagonist, is a middle age office going person who understands the value of money and prefers things which are value for money yet classy.


“Honda’s leadership in technology has been well established in the market. With Dream Series we aim to strengthen our presence in the mass motorcycle segment. The Dream Series blends a range of motivations along with the joy of buying a bike. With the HET technology and reliable Honda engine as it’s core. The TVC campaign further reinforces Honda’s trusted technology and its commitment towards hinterlands,” said YS Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd


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