Gionee unveils ‘Hello India’ festive brand campaign

15 Oct,2014

By A Correspondent

 

Following the ‘7 seconds’ campaign, Gionee Smartphones has launched the second leg of their festive brand campaign ‘Hello India’. The campaign will run across India in over 80 channels and in 8 languages that includes English, Hindi, Tamil, Kannad, Telegu, Malayalam, Marathi, and Bengali. Gionee has had a wonderful start in the Indian market and in the last 18 months has been successful into becoming one of the major brands. Having sold 3 million phones till date, Gionee is welcoming users from all walks of life with the launch of its Festive Campaign – ‘Hello India’.

 

The festive campaign is a greeting from the brand to all the real as well as aspiring users of Gionee. These are people with a new mindset for whom phones play a huge role in their lives. They are immersed in their phones spending most of their time with it, making the phones their primary companion. Considering the attachment with phones today, users are even willing to pay a premium and want the best of everything – design, speed, camera etc.

 

Speaking of the launch of the brand campaign, Arvind vohra, India Head, Gionee smartphones said, “Gionee has had a great start in India and the brand has been received well by the Indian audience. With the new brand campaign we are looking at welcoming more users to be a part of the Gionee family. Phones have today become an extension of the personality and the campaign tries to capture these emotions and make a connect with the crowd thereby building a resonance with brand Gionee.”

 

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