Federal Bank launches campaign focussing on Elections

13 Oct,2014

By A Correspondent


With the Maharashtra Assembly elections close at hand, Federal Bank is encouraging the people of the state to step out and vote by exercising their right to vote.


The film exhorts people to exercise their franchise in pursuance of a cause – no matter what it is. The single minded emphasis is on action and the fact that not voting can never be the answer in a democracy. The soundtrack used is Maharashtra’s popular Nashik Dhol to add to the local flavor.


The full version of the film has been released online. The edited version of the film will be played across theatres in Maharashtra, in association with the Election Commission of India & Collector, Mumbai City.


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