ET Edge hosts ‘The ET Best Brands 2014’

27 Oct,2014

By A Correspondent


Times Conferences Ltd. functional under the brand name ET Edge in collaboration with Nielsen held the first edition of ‘The Economic Times Best Brands 2014’. The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace in the contemporary times.


India as a country stores immense potential in the form of a colossal population providing global brands with a massive ground to play and explore respective targets. ET Best Brands, through this platform aims to highlight India’s supreme brands which have displayed leadership in market cap, innovations, services, referral and recall value among all strata of consumers.


With the theme of “Celebrating Brand Excellence”, the platform aimed to bring together visionaries, industry influencers, strategy planners and implementers on a single platform to discuss and comprehend modern brands and branding strategies. The summit also brought forth Indian and global industry barons and visionaries on one platform to share their knowledge and experience of brands and consumer relationships. The ET Best Brands and Nielson study was focussed to gain deeper insights into the role of new age branding and brand association with consumer preference. This effort recognises 250 of the best and the most admired brands in India based on how they have reshaped the way our markets operate.


Speaking on the occasion, Deepak Lamba, President, Times Conferences Limited – BCCL said, “It is a matter of great pride for all of us at The Economic Times to introduce you to one of our biggest research based initiatives; The ET Best brands 2014. The platform recognizes the excellence of best brands that have set a benchmark across various parameters like Innovation, Brand Value, Brand Recall, consumer satisfaction, service & quality. We are celebrating brand excellence and are proud to present the top brands that have created a lasting impression in the minds of consumers.”


The keynote address was given by Suhel Seth, Author & Marketing Maven and the special address was given by Amish Tripathi, Noted Author, Shiva Trilogy. A special session on making of an iconic brand was given by Sunil Vysyaprat, Executive Creative Director, Wieden+kennedy. An armchair interview of Parminder Singh, Managing Director SEA, India & MENA, Twitter was also an interesting session in the summit. The summit also focused on various panel discussions on topics such as: 5 steps to build lasting connect with the consumers, Making of an iconic brand, Brands in a virtual globe: Talking to 24×7 connected consumers & Indian brands taking it Global – Challenges & Opportunity.


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