‘Ehsaan Mat Lo, Discount Lo’, says Yatra.com in new TVC

17 Oct,2014

By A Correspondent

 

Yatra.com has launched their new campaign that aims to create awareness amongst customers about the wide array of choices for hotel bookings. Titled, “Ehsaan Mat Lo, Discount Lo”, the underlying message in the commercial promises travellers the best stay at the best price wherever they go Yatra has the largest inventory of hotels in India and abroad and this commercial aims to apprise customers on the bouquet of offerings from yatra’s basket. The new campaign comprises two TVCs which have been on air across leading channels.

 

Crafted by McCann Erickson India Ltd. under the creative direction of Kapil Batra, the new advertisements showcase how favours can be called upon, in any way possible. Where one ad opens with the protagonist unpacking at the acquaintances’ house, he overhears a conversation of the owners of the house and their plan to ask him to marry their daughter. Which in turn causes him to start packing right away, with the tagline being displayed – “Ehsaan mat lo, discount lo”.

 

The second advertisement builds on the same premise that nothing in the world is free. The advertisement begins with the protagonist showing up at the doorstep of his relatives in the hope of a free stay; overhearing their conversation of being asked to donate a kidney for a relative in return for the hospitality provided, causes him to flee. The voice-over in the brand ambassador, Salman Khan’s voice says “Ehsaan mat lo, discount lo!”.

 

Commenting on the launch of the new ad campaign, Sharat Dhall, President, Yatra.com said, “Yatra.com has always been at the helm of change; we are constantly reinventing and adapting ourselves to suit the sensibilities of our customers. The latest TVC’s by Yatra.com focuses on hotel and highlights the range of   offers/discounts that Yatra.com has on its assorted inventory of hotels. Based on our internal findings that 36% of our customers stay at their friends or relatives place instead of booking a hotel , the message ‘Ehsaan mat lo, discount lo’ aims to drive greater adoption of online hotel bookings with travellers.”

 

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