dna executes innovative campaigns for clients

07 Oct,2014

By A Correspondent


Since its inception dna has managed to redefine marketing through its innovative approach for its own branding and even extending it for its clients. Having undergone a complete brand and product revamp recently, dna since has introduced many firsts in the industry and have set new benchmarks through its innovative ideas which is evident not only for their brand & marketing initiatives but also for its clients & various stakeholders.


In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients. Colgate – Charcoal Toothbrush – dna front page goes black with white fonts; Bigg Boss Season 8 – dna delivers Air Sickness bag along with Bigg Boss Ad; Asian Paints – ezycolour


The latest Asian Paints innovation is an exclusive-to-dna, blast of colour. On Friday, 3rd October every page of dna After Hrs was printed in a different colour. The idea was to showcase how a little colour doesn’t take away from the seriousness of a newspaper, it only adds more life to it. Similarly, according to Asian Paints, this rings true for any home, be it small, or large. The ezycolour concept by Asian Paints wants to break free of the myths and the stereotypes that bright and bold colours are only the luxury of a certain kind of home. With this innovation Asian Paints announces its new services where customers can seek expert guidance on usage of their favorite bright colors.


Team dna worked closely with the Asian Paints brand team and their agency with an outside-in perspective & consumer insight to ideate and execute this innovation.


dna aims to be synonymous for Innovation and wants to be the launch partner for its clients. dna looks to work closely with brands and agencies to provide customized solutions that are path-breaking, engaging and beyond just ad space.


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