ACK enters merchandise biz with launch of figurines

13 Oct,2014

By A Correspondent

 

Popular children’s magazine Tinkle is gearing up to surprise its fans with the launch of Tinkle Merchandise. Creating a new category in itself, the 33 year old brand launched its merchandise range with figurines of its renowned characters Suppandi, ShikariShambhu and Billy at ComicCon Hyderabad. The Tinkle merchandise will be available at all leading book stores, toy stores, premium retail chains, e-commerce sites including amarchitrakatha.com, at Rs. 999.

 

“Over the years Tinkle has adapted to the changing mindsets of consumers without compromising on the quality of its products. By launching merchandise, the idea is to infuse life in to our most popular characters, so that they become a part of our Fans’ everyday existence. We will continue to delight Tinkle fans by constantly catering to their needs and aspirations”, said Prakash Batna, Sr. V P – Sales and Marketing, Amar Chitra Katha Pvt. Ltd. “Our first phase of merchandise has 3 bobbleheads. More products like Apparel (message t-shirts, caps), Mugs, Fridge Magnets, Posters, Badges, Mugs, Pen stands amongst others are in pipeline”, he further added.

 

Tinkle Merchandise is a revolutionary program of a size and scope hitherto unseen in India.The launch of Tinkle figurines will enable Tinkle fans to enjoy the next level of interaction with their favourite characters.

 

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