Sony Six bags rights to broadcast National Football League

18 Sep,2014

By A Correspondent

 

SONY SIX has acquired the broadcasting rights to National Football League (NFL). The announcement follows a multiyear television partnership between the National Football League (NFL) and Multi Screen Media (MSM), making SONY SIX the NFL’s broadcast partner across the Indian Subcontinent. The partnership includes television rights to live regular season games, playoff games and most significantly to the tournament’s paramount sporting event, the Super Bowl.

 

Prasana Krishnan

On acquisition of the sport, Prasana Krishnan, Business Head, SONY SIX said, “We are extremely thrilled and excited about this partnership, as we look to deliver on providing the audiences an opportunity to experience the best of American football. The raw nature of the sport promises audiences a combination of high speed action and thrill. This acquisition brings us a step closer in reiterating our efforts in providing quality sports content to our viewers that greatly adds value to our channel as well as to our existing comprehensive bouquet and line-up of sporting events”.

 

The programming will be themed around educational vignettes, highlight shows and NFL’s trademark pre-season documentary series ‘Hard Knocks’. SONY SIX and the NFL will work collaboratively on unique initiatives that engage Indian audiences as a means to grow the fan base and increase knowledge and awareness of the NFL through media.

 

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