SMJ to take ‘Change is possible’ tack in third season

29 Sep,2014

By A Correspondent

 

Game-changing television series Satyamev Jayate is returning for a third season on Star Plus and key channels of Star Network. After influencing change at an individual, societal and policy level in the first two seasons, the show is returning with the core theme ‘Mumkin Hai’ or ‘Change is Possible’. The focus will be on creating hope and positivity, and showcasing how Satyamev Jayate has truly become a brand of the people.

 

Uday Shankar

Talking about the new season, Uday Shankar, CEO, Star India said, “We began Satyamev Jayate to build awareness around urgent social issues. But it’s now gone way beyond that and has emerged as the best showcase of the role media can and should play in driving change in the country. I am particularly proud that Satyamev Jayate has also become the most powerful platform to inspire individuals and groups and acknowledge the extraordinary contribution that seemingly ordinary people are making to our country. For us at Star India, it has given purpose to why we exist.”

 

Aamir Khan, Producer and Host of the show added, “Ninety per cent of my time this entire year has been spent on Satyamev Jayate, and it is with great anticipation that I look forward to the new season. We have an unusual mix of topics, and some really moving and inspirational first person accounts. Importantly, the major new aspect of our show is what I am really looking forward to, and that is the live response of the audience. Hope is the key word for me and it is with great hope that I look forward to the show’s launch on 5th October.”

 

Satyamev Jayate has created awareness on several issues, portraying success stories in a bid to encourage more people among us to take actionable steps toward positive change. The entire campaign for the new season has been divided in two phases focusing on the change already inspired by the show and how change is possible when all of us take active interest and act responsibly.

 

The big innovation in the show this season is live show called “Mumkin Hai” wherein Aamir Khan will be interacting with viewers live through phone calls and social media interactions. This was based on feedback from viewers that they wished to interact and have their voice hear and their opinion registered. The live show will air right after the main episode and will be telecast each week from a different city in India.

 

Satyamev Jayate launches on 5th October, Sunday mornings at 11 am. This season will have six episodes in total. The show will be aired in five languages (Hindi, English, Marathi, Tamil and Malayalam) across eight channels (Star Plus, Star Utsav, Star Pravah, Star World, Star Vijay, Asianet, ETV Telegu and Doordarshan).

 

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