SMG beefs up senior leadership team

16 Sep,2014

By A Correspondent


Starcom MediaVest Group (SMG) India has beefed up its senior leadership team with the hiring of two key executives. Natasha Kapoor joins the agency as VP, SMG Mumbai and Gautam Surath as VP, Strategic Planning.


In a newly created role Natasha will be responsible for client service, product delivery and growth for the Mumbai market. Natasha has more than 15 years of media experience. Her last job was at Samsung India, where she handled investment, brand activation and strategy for its media procurement and process audit division. Prior to that, she was a media purchases director at Mediacom where she handled television buying for the Procter & Gamble team. She also has worked on the UniLever business at Fulcrum and Mindshare.


Gautam Surath joins the agency as VP, Strategic Planning Director at a national level and will be responsible for strategic planning, training and guiding the digital transition of SMG’s clients across its offices. Surath is an SMG veteran having worked for the company from 2003 in both India and China. For the past four years he has been a Business Director at SMG China in Guangzhou, where he was strategy lead on multiple categories of the Procter & Gamble business.


“Natasha and Gautam bring key skillsets to complement and enhance our offering to clients in India and both Malli and I look forward to working with them,” said Hanley King, Chairman, SMG India.


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