SapientNitro beefs up leadership team

18 Sep,2014

By A Correspondent


SapientNitro has announced two senior appointments to its local leadership team. Rohitash Srivastava has joined SapientNitro as Director-Marketing & Brand Strategy and Abhishake Das has joined as Director-Creative.


“We are thrilled to announce the addition of Rohitash and Abhishake to our growing team,” said Rajdeep Endow, Managing Director, SapientNitro, India. “Both bring great thought leadership, experience and demonstrated track record and will empower SapientNitro to better serve the growing client demand for truly integrated creative and technology services.”


Rohitash Srivastava
Abishake Das

Rohitash Srivastava brings a decade of experience as a brand strategist and consumer expert and comes to SapientNitro from Future Group’s ideation and cultural insights cell, Future Ideas. He has played a key role in creating memorable work on brands like Thums-Up, Stayfree, Saffola, Maaza, Limca, Union Bank and Uninor Telecom. In the past, he has worked with agencies such as McCann, Leo Burnett and DDB, amongst others.


Abishake Das comes to SapientNitro with more than a decade of experience across traditional and digital agencies in India. He is an early adopter of digital in India and moves to SapientNitro from Whyness Worldwide. In the past he has headed creative teams and set up the digital disciplines at Tribal DDB, McCann Erickson and BBH, among others. He has to his credit more than 50 awards, both regional and global.


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