Razorfish named Global Strategic Partner by Hybris

12 Sep,2014

By A Correspondent


Digital shop Razorfish has named a Global Strategic Partner in Hybris Software, a SAP company and the world’s fastest-growing commerce platform provider. The development comes on the heels of the recent announcement that Publicis Groupe has acquired Crown Partners, a leading full service firm that drives commerce and content solutions, to align with the Razorfish business.


Razorfish and Hybris have worked together for a number of years to offer their clients integrated commerce experiences with technology at their core. The agency has previously been recognized by the platform provider as a Regional Gold Partner in 2013. Hybris’ most recent decision to deem Razorfish a Global Strategic Partner is based on the anticipated powerhouse that will result from merging the Razorfish and Crown organizations.


“Razorfish’s deep understanding of hybris’ omni-channel commerce platform is evident in how it’s been effectively leveraged to deliver dynamic commerce experiences to many of their clients,” said Pat Finn, senior vice president, global channel & partnerships at Hybris. “For many marketers, implementing a successful digital commerce strategy can be very challenging with the need to deal with different partners, suppliers and departments. By providing a one-stop-shop for CMOs, Razorfish makes the implementation and management of digital commerce programs easy, quick and effective.”


Amplifying Razorfish’s well-established position in the commerce space, the integration of Crown gives the agency’s clients access to cutting-edge commerce, marketing and content technology platform-related services, including historically strong alliances both organizations maintain with the hybris platform.


Collectively, Razorfish and Crown have executed over 100 commerce engagements and 13 go-lives on hybris in the past year. To learn more about Razorfish’s Global Strategic Partnership with hybris, visit the hybris partnership page.


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